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Do you want to make videos that captivate your audience and showcase your personality? It doesn’t matter who you are having a good on camera presence can make a huge difference in the quality and effectiveness of your videos. But how do you improve your on camera presence and overcome the challenges of speaking to a lens? Here are some tips that can help you:

1. Know your audience and your purpose

Before you start filming, you need to have a clear idea of who you are talking to and why. Who is your target audience? What are their needs, interests, and preferences? What is the main goal of your video? What do you want your viewers to learn, feel, or do after watching your video? Having a clear idea of your audience and purpose will help you tailor your message, tone, and style to suit your viewers and achieve your desired outcome.

2. Plan and practice your content

One of the best ways to improve your on camera presence is to plan and practice your content before you start. You don’t have to memorise a script word for word, but you should have a general outline of what you want to say and how you want to say it. This will help you avoid rambling, stuttering, or forgetting important points. You can also practice your content by rehearsing in front of a mirror, a friend, or a camera. This will help you get comfortable with your voice, body language, and facial expressions, and also identify and correct any mistakes or areas of improvement.

3. Be yourself and be authentic

One of the most important aspects of having a good on camera presence is being yourself and being authentic. Don’t try to copy someone else’s style or personality, or pretend to be someone you are not. Your viewers will be able to tell if you are being fake or insincere, and they will lose trust and interest in you. Instead, be yourself and be authentic. Show your personality, your passion, your humor, your emotions, and your opinions. Be honest, transparent, and relatable. Your viewers will appreciate your authenticity and connect with you on a deeper level.

4. Smile and make eye contact

Another way to improve your on camera presence is to smile and make eye contact with your viewers. Smiling is a universal sign of friendliness, happiness, and confidence, and it can instantly make you and your viewers feel more positive and engaged. Making eye contact is also crucial for establishing rapport, trust, and credibility with your viewers. It shows that you are interested, attentive, and respectful. To make eye contact with your viewers, you need to look directly at the camera lens, not at the screen or yourself. Imagine that you are talking to a friend or a person that you like, and maintain a natural and comfortable eye contact throughout your video.

5. Use your voice and your body language effectively

Your voice and your body language are powerful tools that can enhance or diminish your on camera presence. You need to use them effectively to convey your message and your emotions, and to keep your viewers interested and engaged. Here are some tips on how to use your voice and your body language effectively:

  • Use your voice to vary your pitch, tone, volume, and speed. This will help you avoid sounding monotonous, boring, or nervous, and instead sound lively, expressive, and confident. You can also use pauses, emphasis, and questions to create suspense, drama, or curiosity, and to highlight important points or invite feedback.
  • Use your body language to complement your voice and your content. This includes your posture, gestures, facial expressions, and eye movements. You want to have a relaxed and open posture, use natural and appropriate gestures, show positive and expressive facial expressions, and avoid distracting or negative habits such as fidgeting, slouching, or looking away. You can also use your body language to create rapport, empathy, or excitement, and to reinforce your message or your emotions.


Having a good on camera presence is not something that you are born with, but something that you can learn and improve with practice and feedback. By following these tips, you can improve your on camera presence and make videos that are more engaging, effective, and enjoyable for you and your viewers. Remember, the camera is your friend and it can help you share your message, your passion, and your personality with the world. Happy filming! 😊

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